Brian Inkster’s talks on marketing emphasise the importance of personal branding for young lawyers which can and should start whilst still law students. For the more established lawyer Brian tells them it is never too late to start.
Brian points out in his presentations that lawyers have to tell the world who they are and what they are doing. No one else will necessarily blow their trumpet for them. Who else might know the importance of the case they had just won? However, rather than using a loudhailer to do so IT and in particular the internet is now the best tool for this purpose.
Brian in his talks draws from his own experience and that of his law firm, Inksters (the first law firm in Scotland to tweet), on the use of the internet, social media and blogging but often used in conjunction with more traditional marketing techniques.
Presentations by Brian Inkster on marketing include-
20 September 2018 – Glasgow
Presentation: Lawyers and Social Media: Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
16 November 2017 – Glasgow
Presentation: Lawyers and Social Media: Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
7 June 2017 – Glasgow
Presentation: Legal Marketing – Increasing Awareness of Law Clinics
Event: Scottish University’s Law Clinic Network Conference
17 November 2016 – Glasgow
Presentation: Lawyers and Social Media: Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
15 November 2016 – Birmingham
Presentation: Social media for relationship builders
Event: Legal Support Network – Legal Practice Management Conference
12 November 2015 – Glasgow
Presentation: Lawyers and Social Media: Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
15 June 2015 – Glasgow
Presentation: Harnessing the Power of Social Media
Event: Scottish Young Lawyers Association Conference – Progression in the Profession: Towards 2020
19 December 2014 – Glasgow
Presentation: Social Media
Event: Inksters Seminar
16 October 2014 – Glasgow
Presentation: Lawyers and Social Media: Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
16 June 2014 – London
Presentation: Making the best of Social Media
Event: Legal Futures From Click 2 Client Conference
31 March 2014 – Lochalsh
Presentation: Social Media and Crofting
Event: Scottish Crofting Federation Seminar
19 February 2014 – Edinburgh
Presentation: Social Media for Employment Lawyers
Event: United Employment Lawyers Seminar
26 September 2012 – Glasgow
Pecha Kucha Presentation: Lawyers and Twitter
Event: Social Media Week – The Social Mediators: Now and Next
23 May 2012 – Glasgow
Debate: Social Media and Legal Action
Event: themeet140 Debate Show
28 March 2012 – Glasgow
Seminar: Marketing via Websites, Blogs and Social Media for Lawyers
Event: Legal Services Agency
8 November 2011 – Glasgow
Presentation: Social Media in Action – Internationalisation
Event: Glasgow for Business Week – Social Media for Sustained Business Growth Conference
21 September 2011 – Glasgow
Presentation: Generating New Business by Tweeting in Convoy
Event: Business Banter at Social Media Week
24 June 2011 – Glasgow
Presentation: New technology, social media and the law: how to develop, and not destroy, your career
Event: Scottish Young Lawyers Association Annual Conference
16 March 2011 – London
Presentation: Using Twitter to raise your profile and grow your law firm
Group Discussion: Social Media in Law Firms
Event: Lex2011
27 January 2011 – Glasgow
Presentation: IT and Marketing in the Legal Profession – Personal Branding
Event: University of Glasgow School of Law – Diploma in Legal Practice Lecture
14 July 2010 – Webinar: New York, Dallas, London & Glasgow
Discussion: Tackling Twitter for Business Development
Webinar: Jennifer Johnson in conversation with Amanda Ellis, Chris Sherliker and Brian Inkster
22 January 2010 – Webinar: New York, London, Birmingham & Glasgow
Discussion: UK Lawyers and Social Media
Webinar: Adrian Dayton in conversation with Brian Inkster, Chris Sherliker and Rory Webber
9 September 2009 – Webcast
Discussion: Solicitors and Social Media
Webcast: The Firm Online: Steven Raeburn in conversation with Brian Inkster